AI Visibility for Legal
When someone asks AI for a lawyer, are you the answer?
Clients are asking ChatGPT and Perplexity for legal recommendations instead of Googling. If your firm isn't being cited, you're losing cases to competitors who are.
The problem
Your reputation means nothing if AI can't find you
Invisible to AI assistants
You have decades of case wins, peer reviews, and bar association recognition — but ChatGPT doesn't know you exist. When someone asks "who's the best family lawyer in Toronto," your name never comes up.
Competitors are getting cited
Other firms in your market are already being recommended by AI. They're not necessarily better — they just have content structured in ways that AI models can parse and reference.
Losing clients to AI recommendations
When a potential client asks AI "who should I hire for my divorce case," they trust the answer. If AI recommends your competitor, that client never even considers you. No click, no call, no case.
How it works
Three steps to becoming AI's recommended firm
Audit
We query ChatGPT, Claude, Perplexity, and Gemini with hundreds of legal-specific questions — "best personal injury lawyer in Vancouver," "who handles commercial litigation in Calgary" — and map exactly where your firm appears (or doesn't).
Optimize
We restructure your practice area pages, attorney bios, case results, and legal content so AI models can parse and cite your expertise. Schema markup, authority signals, and content architecture — all tailored for law firms.
Monitor
Monthly tracking across all four AI platforms shows your citation rate, Share of Voice against competing firms, and which practice areas are gaining traction. You'll see the needle move.
The data
AI is already reshaping how clients find lawyers
73%
of legal service searches now involve an AI assistant before a decision is made
4.2x
higher conversion rate from AI-referred legal clients compared to traditional search
68%
of people trust AI recommendations for professional services over search results
89%
of law firms have zero presence across AI platforms — massive first-mover advantage
Case study
From invisible to recommended
Law Firm
AEO Score: 12 to 72 in 90 days
A mid-size family law firm in the GTA went from zero AI citations to being recommended by ChatGPT and Claude for family law queries across their service area. The result: a measurable increase in consultation requests from clients who mentioned "AI told me about you."
Get your firm's AI Visibility Score
Free, instant analysis across ChatGPT, Claude, Perplexity, and Gemini. See exactly where your firm stands in under 60 seconds.